Cannabis Marketing for Instagram Best Practices
Cannabis is one of those gray hat areas of Instagram. Its definitely not illegal, but some people still look down on it even though it has been getting legalized in more and more states by the day. Some of my cannabis marketing friends have actually had their account’s disabled by Instagram. You definitely don’t want to be that guy. To increase your influence on Instagram and avoid any chance of having your account disabled, read through the steps in this guide and you should have all the information you need for your successful Instagram growth!
Focus on Content
If you are focusing on the cannabis Industry then you need high quality pictures of things related to cannabis. You can post bud shots, custom glass set ups, oil, vape pens, or anything you thing a follow cannabis connoisseur might be interested in. If you are wondering whether you should post a specific photo or not, as yourself these questions
1 Does this photo relate to cannabis?
2 Is this photo high quality (not blurry, properly developed, etc.)
3 Will my audience enjoy this photo?
If you have positive answers to those 3 questions then you should post the photo. If not, then think about it a little longer and make sure you are posting things that are relevant to your customer
Use the right hashtags
Instagram gives you 30 hashtags that you can use after every photo you post. We recommend researching a list of cannabis related hashtags and saving it in a note so you can use it for your every day posts. You can even save 2 or 3 lists of 30 hashtags for different types of photos or videos that you typically post. Hashtags are great because they allow you to get additional visibility for your photos. People who would never have seen your photo will now see it if they are searching through the hashtags you used. For a complete list of hashtags and proper uses, check out this Instagram Hashtag Cheat Sheet article.
Consider Hiring a Professional
If you operate a company in the cannabis space, then it might make sense for you to hire an Instagram marketing company like Gram Social Media. Gram will help you connect with other users in the cannabis industry by engaging with similar accounts through likes and follows. Gram will work on your account 24/7 around the clock to help you constantly expand your reach and exposure. Take the guesswork out of growing your page and leave it to the professionals!
Growing and Instagram page can be hard work! It is worth it though as a popular page can easily convert followers into sales. Focus on posting high quality content, using the appropriate hashtags, and consider hiring a professional. If you follow these 3 easy steps you will be well on your way to become an Instagram star!