Cannabis Marketing and in the New Retail Landscape (online) December 7 2020

Cannabis Marketing and in the New Retail Landscape (online) December 7 2020

Cannabis Marketing and in the New Retail Landscape (online) December 7 2020

Cannabis has become one of the breakout consumer industries during COVID-19. Despite lockdown orders that have impeded dispensary foot traffic, many retailers across the country are reporting record sales figures. But how has this been possible in an industry that has traditionally relied on brick-and-mortar storefronts to drive sales?

The answer lies in tech-driven marketing and loyalty solutions that are providing dispensaries and brands with the infrastructure and tools to connect with customers in this digital era of cannabis retail. COVID-19 has acted as a catalyst for modernizing the retail landscape, and businesses have had to learn how to quickly pivot and embrace these new platforms in the past year.

In this session, Jeffery Harris, CEO of springbig, will analyze the modern marketing and loyalty tools that retailers and brands have utilized to digitally connect with consumers, including direct to consumer marketing, loyalty and delivery integrations, consumer data segmentation and inventive text message marketing strategies. Mr. Harris will also examine how these functional solutions have been successfully leveraged by retailers in different states and provide his insights into the future of cannabis consumer marketing in a post-COVID world.

rsvp at https://us02web.zoom.us/webinar/register/WN_z8M-gThVT_GVeav26T2NzQ

Cannabis Marketing and in the New Retail Landscape (online) December 7 2020

 

Leave a Reply